The visitors to your site aren't just statistics. They're real people, and they want websites that work.
They don't want overblown graphics they have to wait for, animations capable of triggering seizures, embedded midi-files that play "Love Will Keep Us Together" every time the page loads, or color choices that make an acid eyewash seem like a good idea.
Suspending New Registrations TiVo to iPod
If you want something that looks good, degrades gracefully, focuses on accessibility, and invites visitors to stick around and read rather than commit ritual suicide, you've come to the right place.